The Smirnoff Fiesta is back, and this year’s edition promises to be bigger, bolder, and bursting with creative energy. Set for May 31, 2025 at the Sheraton Gardens, the highly anticipated event is poised to celebrate individuality, community, and the unstoppable force of togetherness.
The announcement came during an exclusive networking media and influencer mini-fiesta, offering a vibrant glimpse into the new world of Smirnoff. Attendees were treated to an immersive experience featuring showstopping décor, expertly crafted Smirnoff cocktails, trendy music mixes, and an electric vibe that captured the essence of the upcoming main event.
This third edition of the Smirnoff Fiesta will also mark the grand unveiling of Smirnoff’s latest brand campaign, “We Do We,” a bold celebration of unity through diversity. The campaign emphasizes the magic that happens when unique individuals come together to create unforgettable moments.
Judie Nandekya, UBL’s Brand Manager for Smirnoff, shared insights into the new direction, emphasizing the brand’s commitment to inspiring inclusivity and creativity.
“We are rallying our consumers to be the audacious spark that ignites the collective. Smirnoff is championing a more vibrant, inclusive, and ingenious world that leads with boldness through new ways to inspire and create desire,” Nandekya stated.
She further highlighted that the Smirnoff Fiesta is designed as a dynamic platform where individuality meets community spirit.
Judie Nandekya, UBL’s Brand Manager for Smirnoff
“At the heart of this campaign, the Smirnoff Fiesta is targeting the vibe shifters—the ones who dare to stand out and audaciously inspire others to discover more joy and vibrancy through expressions like art, music, fashion, and more,” she added.
The upcoming Fiesta promises an unforgettable musical journey, featuring some of Uganda’s top DJs and creatives. The media preview offered a taste of the excitement to come, with MC Casmir hosting and Etania on the decks, setting the tone for what will be a night of music, art, and authentic connections.
For those ready to embrace boldness, creativity, and the power of community, the Smirnoff Fiesta is the place to be.
