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Sqoop – Get Uganda entertainment news, celebrity gossip, videos and photosSqoop – Get Uganda entertainment news, celebrity gossip, videos and photos

Four One One

Yaddah: Not your usual yada yada peep

Yaddah Wanjiku

After an intense and highly-competitive star search, Yaddah Wanjiku emerged the winner of the KFM ‘Who’s Got The Mic’ talent search that lasted more than a month. Privah Elibz and Hannah Arinaitwe were the other finalists that she beat for a slot on the Turbo Charged K-Drive show alongside Collins Bareija Magezi, commonly known as Emeka, the Romantic Mukiga.

The first born of two, born to a Kikuyu father and a Mutku mother from Uganda, Yaddah Manjiku is a bubble of good vibes.

“I am goofy to those who know me very closely but to those who do not, I might be a very tough person to approach because I do not welcome people like that until you come and talk to me and I will be a goof ball in that moment, ” the Journalism and Communications graduate from Makerere University says.

Media journey 

Despite practicing and studying in different fields in media, Yaddah’s passion has always been in radio.

“I discovered that when I went through the Media Challenge Initiative (MCI) fellowship where we went through a whole 360 training in journalism and everything to do with it and so I leaned more into my strengths, which are basically my voice and speech. I discovered my passion for radio then and started to pursue it a lot more seriously.”

She started her media journey at SEE TV in 2022 where she was doing an entertainment show called 411 Paparazzi for one year before the TV closed. She then joined Galaxy FM doing the 7PM countdown and then requests from 9pm to 10 pm, which she did for eight months before she was let go with reasons that she had a disconnect with their audience given that they are a Luganda-based audience yet she speaks a lot of English.

She worked in communications for a while before trying her chance at NRG radio after their competition but did not go through. Because of her love for radio, she thought that would be a better place because of the vibe and language, but it did not work out.

Click to read full story

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