The best DJ’s are those who can read a crowd and give them exactly what they want. They know the right vibe for any occasion and they know just the sound that will create that vibe. So a great DJ knows the audience and knows the songs they will want to hear in that moment.
But what if a DJ could take it one step further? What if they could, not only select the right song, but actually select the perfect beat, melody, harmony, lyrics, and vocalists? The result would be a perfect song for the vibe they need!
This brings us to my main point, Selecta Jeff, and all his experience as a DJ has developed an incredible sense of just what people want to hear. So when he goes into the studio as a producer, he is able to use this intuition to craft the perfect song.
Such is the case with his latest single, “Party O’clock” ft Sheebah, Tarley, and John Blaq. Selecta wanted a club banging, dancehall infused, party anthem with a modern international vibe. He got BIT in the studio to start working on a beat. Then he brought in Tarley (2019 MTN Hip-Hop Award winner) to start writing. Tarley’s talent is not only in rapping and singing, but he writes hooks that drip out the speakers. Tarley heard the beat and quickly laid down the infectious chorus for “Party O’clock.” It was a remarkable moment in the studio because everyone knew at that point that a hit song was being born. Selecta called up Sheebah and then John Blaq, playing a demo for both of them. Days later, they were in the studio putting down their verses.
The song was well on its way. Next, Selecta got the tracks to Herbert Skillz for mixing and mastering. This final step is crucial, as it will determine just how hard the track will hit when we’re in the club. With acclaimed success on the Billboard Charts, Selecta can count on Herbert Skills to deliver every time, and sure enough, he did it again. The final product here, is a masterful collaboration of many talents, all brought together by UG’s DJ Khalid, Selecta Jeff!
You can check out ‘Party O’clock’ on any platform. The video, a brilliant and vibrant display, is definitely worth checking out too.
