Uganda has one of the highest alcohol consumption rates in the world. According to the World Health Organization’s Global Status Report on Alcohol and Health (2018), Ugandans consume an average of 12.21 liters of pure alcohol per person annually—almost double the African regional average of 6.3 liters and significantly higher than the global average of 6.18 liters. More recently, the Ministry of Health Uganda reported that, as of November 2024, 62.7% of Ugandans consume alcohol, with many drinking more than three times a week.
In response to this concerning trend, Uganda Breweries Limited (UBL) has launched the “Eyo Red Card” campaign, aimed at promoting responsible drinking among alcohol consumers. The campaign encourages individuals to make informed choices while drinking, ensuring that a night out remains enjoyable and safe, without life-altering consequences.
During the campaign launch, Sheila Sabune, the Corporate Relations Director of Uganda Breweries, highlighted the importance of prioritizing safety and responsibility in alcohol consumption. “At Uganda Breweries, we believe that drinking responsibly is key to having a great time. Through the ‘Eyo Red Card’ campaign, we are reinforcing the importance of responsible alcohol consumption and making safety a priority for all. We want to see more Ugandans making smart choices—pacing themselves, setting limits, and, most importantly, never drinking and driving,” said Sheila.
The Secretary General of the Uganda Red Cross Society, Robert Kwesiga, praised Uganda Breweries for its ongoing commitment to promoting responsible drinking. “I thank Uganda Breweries for inviting me to officiate the launch of the Eyo Red Card Campaign, an initiative dedicated to promoting responsible drinking and road safety,” Kwesiga remarked. “This campaign is timely and essential, especially as we approach the Easter period. It aligns perfectly with the Uganda Red Cross’s efforts to support road safety initiatives.”
He further added, “At the Red Cross, we are often called to respond after accidents have already occurred. Campaigns like the Eyo Red Card are critical in raising awareness about the dangers of alcohol misuse before tragedy strikes. Road safety is a shared responsibility, and we all—governments, private sectors, civil society, and individuals—must work together to ensure that alcohol consumption never compromises road safety or endangers lives.”
Brenda Kobutungi, UBL’s Corporate Relations Manager for Positive Drinking and Internal Communications, explained that the Red Card Campaign’s goal is to educate, inspire behavior change, and reinforce the company’s commitment to responsible drinking. “Our goal is simple: we want everyone to enjoy their drinks responsibly and get home safely. Through the ‘Eyo Red Card’ campaign, we aim to shift mindsets and create a culture where responsible drinking is the norm,” Brenda said.
With the launch of the “Eyo Red Card” campaign, Uganda Breweries is reinforcing its dedication to promoting safer drinking habits and road safety across the nation.
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