Mitoma District just got its very own millionaire. Susan Kyokusiima, a farmer and bar owner whose life took an unexpected yet thrilling turn when she scooped a whopping Shs50M in the Uganda Breweries Laga Swagga Campaign.
What started as a simple gamble for airtime turned into a life-altering jackpot for Susan. “I was just hoping for some airtime,” she confessed, “but winning Shs50M? That was beyond my wildest dreams!”
And she didn’t just stash the cash—she leveled up. With her winnings, Susan expanded her bar, bought more land, and set up a thriving farm. She even invested in crossbreed cows and secured a better future for her kids by enrolling them in top-tier schools. To top it all off, she finally gave her home the stunning makeover of her dreams.
“This money has completely transformed my life. I never imagined a simple campaign could do this for me,” she said, glowing with gratitude.
The Laga Swagga Campaign wasn’t just about winning—it was about changing lives. Uganda Breweries Limited’s Ken Amanyire emphasized the massive impact of the campaign, which awarded a total of UGX 1 billion in prizes to over 1 million consumers across Uganda.
“Susan’s story proves that Laga Swagga was more than just a campaign—it was about empowerment. We’re thrilled to see how she’s turned her win into a brighter future,” Amanyire stated.
Uganda Breweries has always been about the people, and as Uganda Waragi marks its 60th anniversary, Susan’s success story is a testament to the brand’s ongoing commitment to celebrating, uplifting, and transforming lives.