King Saha accompanied by some artistes during the press conference
Uganda Breweries Limited, through its latest beer innovation, Pilsner King, has announced its sponsorship of King Saha’s much-anticipated concert slated for January 24 at the Cricket Oval, Lugogo.
Dubbed “King Saha Live in Concert,” the event will celebrate the Afrobeat sensation’s illustrious musical journey and promises fans an unforgettable live experience. With an impressive lineup of Uganda’s top-performing artists and a specially curated Pilsner King experience, the show aims to combine music and brand engagement in a unique way.
Speaking about the sponsorship, Edgar Kihumuro, Brand Manager for Pilsner King at Uganda Breweries Limited, highlighted the synergy between the brand and King Saha’s artistry. “This collaboration underscores Pilsner King’s ‘Reach for More’ ambition, which seeks to support local talent while creating remarkable brand experiences for consumers,” Kihumuro said. “Pilsner King, known for its bold taste and championing originality, aligns naturally with King Saha’s authentic artistry and dedication to excellence.”
The Biri Biri hitmaker has cemented his status as a top-tier Afrobeat artist, consistently delivering chart-topping songs and electrifying performances, earning him the title of a true “king” of the genre.
During a media briefing, Deputy Spokesperson for Kampala Metropolitan Police, Luke Owoyesigire, urged fans to adhere to security guidelines to ensure a smooth event. “We are working closely with the traffic police and the management team to guarantee maximum security for revellers,” he noted.
King Saha, joined by over 20 other prominent Ugandan artists, including Carol Nantongo, Fik Fameica, Nubian Li, Big Eye, Grenade, and Fik Gaza, expressed gratitude to sponsors and vowed to deliver an extraordinary musical showcase.
Fans eager to attend can secure tickets priced at UGX 30,000 for ordinary access, UGX 50,000 for VIP, and UGX 3 million for a table.
The concert promises to be an epic celebration of King Saha’s music and a testament to the collaborative spirit of supporting local talent and creating memorable experiences.
