Film is a sensory medium that the viewer fully immerses themselves in. As they follow the characters who capture their imagination subliminally, they absorb other elements of Uganda’s culture, heritage, colours and food that a film director cleverly crafts within the story as subtext.
Agreeably, filmmaker James King Bagyenzi observes that this results in a residual hunger, once the story is told, for a viewer thousands of miles away to come and relive the experience.
“Every nation is unique and the power of film to immerse viewers in an intimate way to a people’s way of life that they have held on to for thousands of years in my view lends a vibrant character to the telling of any good film,” explains Bagyenzi, founder and lead director of Reel Impact Foundation, Kabale.
Film has the power to market Uganda in countless ways such as showcasing the country’s breathtaking landscapes, rich cultural heritage, vibrant way of life, and diverse wildlife. The visibility of Uganda’s beautiful facets can attract international film productions, boost investment in national infrastructure and, as filmmaker, Leonard Amanya offers, film has the power to create valuable employment opportunities for the local population…….CONTINUE READING………
2024-11-09 15:55:52
https://www.sqoop.co.ug/202411/features/63173.html
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