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Events

‘62 since ‘62: Selling Uganda to Africans in diaspora

 

The goal of the initiative is to, among other things, position Uganda as a preferred destination for the African diaspora, while promoting the country’s tourism.

Guests at the dinner. Among the attractions showcased was Murchison Falls, Ngamba Islandi. PHOTOS/EDGAR R.BATTE

“We have tried the food; I had luwombo for the very first time. I wish I could eat that everyday. The women described how the food is prepared. It was good to hear the process of cooking with no additives,” an elated Victor Kunda from Zambia, said.

The globe trotter was one of 17 travel buddies from different African countries who have been around Uganda to explore and experience the tourism attractions first hand as the country marks 62 years of independence.

On Thursday, the friends, all based and working in the UK, stepped out decked in smart attire for a farewell dinner dubbed ‘62 Since 62’ at Speke Resort Munyonyo.

And as they toasted and shared jokes, the screens showed the unique journey that the talent had embarked on throughout Uganda, thanks to Uganda Wildlife Authority (UWA), the Uganda UK High Commission, State House, and the Ministry of Tourismt.

The guest of honour, Diana Kyaremera, a dedicated conservationist and advocate for Ugandan tourism, emphasised the importance of preserving Uganda’s natural beauty and wildlife for future generations and how initiatives such as the “62 Since 62” campaign contribute to showcasing the country’s potential on a global scale.

To that, the permanent secretary of the Ministry of Tourism, Doreen Katusiime, added that by promoting Uganda, diaspora communities can give back to their homeland.

Katusiime added, “By promoting their countries of origin, people in the diaspora can make a positive impact on their homeland and maintain a strong connection to their roots.”

The farewell dinner also provided a heartfelt closing for the talent as they prepared to return to the UK, where they reside.

Coordinators of the project: Abdulhakka Sentamu, Priscilla Anyabu, Lucy Bunyenyezi-Mulira, Henry Mulira, and Keith Ashaba, were recognised for their efforts in bringing this initiative to life, ensuring its success in bridging the gap between Uganda and its diaspora.

Uganda, often voted one of the most hospitable and friendly countries, invited not only Ugandan talent but also friends of Uganda to join in the Independence Day celebration by trekking through Bwindi Impenetrable National Park, a boat trip to Ngamba Island, thrilling safaris at Murchison Falls, and exploring the dynamic city life with its mix of local and international cuisine.

These experiences ensure something for everyone, inviting travellers to savour Uganda’s rich cultural and culinary offerings. Bunyenyezi added that the goal is to position Uganda as a preferred destination for the African diaspora, promoting tourism and encouraging social, political, and economic investment while rekindling a deep connection to home.

 

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