A leading African music platform has announced that it is now prioritising hyperlocal markets to enhance the reach and impact of both its artistes and advertisers, focusing on tailored content in key regions across the continent.
“This approach has led to specific content development in their regions, where they spotlight Kalenjin and Kamba music in Kenya, Western Uganda, Tanzania with Singeli, and Nigeria focusing on Hausa content,” Mdundo.com disclosed in a statement, adding, “This strategy not only enhances the platform’s appeal to localised audiences but also significantly boosts the visibility and income potential for artists creating within these niches.”