Diamond Platnumz
“There is money in streaming music,” Bongo flava star Diamond Platinumz, whose real name is Naseeb Abdul Juma Issac, is quoted as saying in 2021, then added that he was making more money from international digital service providers than from his performances.
Over in Kenya, several artists say the same about the money in streaming. Among them is Nikita Kering, who is reported to have made thousands of dollars from streaming her music.
It has not always been the case, though. Since 2010, when digital service providers (DSPs) were introduced in Africa, with audio streaming platforms the likes of Simfy Africa launched in South Africa, Iroking in Nigeria, and Mdundo in Kenya, many digital music services have sprung up across the continent providing music lovers with access to thousands of both international and local music, digitally.……….CONTINUE READING……..