Last week, Don Julio marked World Tequila Day with a two-phased celebration that began with an internal event at Uganda Breweries Ltd (UBL) and continued at Silo 15 in Bugolobi for tequila enthusiasts and Kampala’s socialites.
The festivities kicked off on Wednesday, July 24, the official World Tequila Day, at UBL’s head offices in Luzira. The celebration later moved to Silo 15 for a lively Don Julio-powered “Daycation” brunch at the premier bar and restaurant in Bugolobi.
The World Tequila Day celebrations at UBL focused on their staff, who are the custodians of tequila. They were treated to an immersive mentorship experience on the different tequila brands in the UBL portfolio, led by the National Advocacy Manager, Roy Tumwizere.
The immersion was themed around a Mexican party, complete with sombreros and rumba music in the background.
The second phase of the celebrations extended to Silo 15 for their first-ever Don Julio-powered ‘Daycation’ on Sunday, July 28. The event featured Don Julio tequila decor, transforming the trending Bugolobi spot and offering a perfect blend of gourmet food and premium tequila cocktails.
The “Daycation” brunch series will become a monthly event, taking place every last Sunday of the month, with a promise of a unique experience for guests at each edition.
The dual celebrations not only honored the heritage of tequila but also highlighted its rising prominence in the Ugandan market.
Simon Lapyem, the Innovations Manager at UBL, said that UBL had to honor and celebrate World Tequila Day because of its significance for both the business and tequila consumers in Uganda.
“This is the first time we’ve gone all out to celebrate Tequila Day, thanks to our consumers for embracing our tequila brands—Don Julio—with open arms. We chose to hold celebrations both home and away because these audiences are the two most important pieces of the puzzle to Don Julio’s success in Uganda. We are thrilled that more Ugandans have embraced the tequila culture and are eager to adopt new and exciting ways to enjoy their tequila,” he said.
Silo 15 CEO Ryan Aine commended Don Julio for the collaboration with the venue, highlighting that the Don Julio Tequila brand is in perfect sync with the ‘premiumness’ that Silo 15 aims to offer.
“Partnering with Don Julio for our ‘Daycation’ brunch series automatically elevates the experience for our patrons. It’s about creating memorable moments, and with Don Julio, we add a touch of sophistication and authenticity,” he said.
The Sunday event was a spectacle of entertainment and exquisite flavours. Guests enjoyed Don Julio photobooths, allowing them to capture the essence of the day. The tequila cocktails were a hit, featuring a variety of innovative mixes that showcased the versatility of Don Julio.
The music agenda of the day was infused with a Mexican theme, with high-energy performances by Selector Jay, and a list of other renowned DJs.
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