Some of the Miss Tourism Ankole contestants during the recent auditions at African Pot Mbarara. PHOTO JULIUS BYAMUKAMA
The 10th edition of the Miss Tourism Ankole pageant is set to take place on July 20, 2024, at the Western Meridian Hotel in Bushenyi District, with 15 queens vying for the desirable crown. One of the contestants, Desire Ajuna, a student at Kyambogo University, is driven by a passion to celebrate her cultural identity and heritage. “I aim to use this platform to promote cultural identity, heritage, and leadership, while fostering personal growth and networking opportunities,” Ajuna said.
According to Shallon Nayebare, Communications Officer for Miss Tourism Ankole, the pageant’s purpose is to market and promote tourism destinations in Ankole districts. “Our queens play a vital role in showcasing the region’s rich cultural heritage and stunning natural landscapes, inspiring both domestic and international tourists to explore Ankole,” Nayebare explained.
Previous contestants, including Hopekins and Ritah Ampeire, emphasized the importance of regional pageants in promoting tourism and cultural exchange. “We serve as cultural ambassadors, showcasing our region’s heritage, traditions, and attractions, while prioritizing sustainable tourism practices to preserve our environment for future generations,” Ampeire said.
The organizers are seeking support from well-wishers and tourism enthusiasts to overcome funding challenges, as the initiative is privately managed. The winner of the pageant will be crowned on July 20th, 2024, at the Western Meridian Hotel.”
“We prioritize greening tourism initiatives, emphasizing sustainable practices to preserve our environment for future generations to enjoy. Through our platform, we strive to not only attract visitors but also to cultivate a deeper appreciation for Ankole’s beauty and the importance of responsible tourism.” Says Miss Ampeire.
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