State Minister for Tourism, Hon. Martin Mugarra Bahinduka (Centre) who was the guest of honour, Sarah Kagingo the Vice Chairlady of the Board of Directors at Private Sector Foundation Uganda (Third Right)
Returning under the theme ‘Tourism and Peace’, the search for Miss Tourism 2024/2025 was launched at Sheraton Hotel, Kampala on Wednesday, March 11. The event was graced by the State Minister for Tourism, Hon. Martin Mugarra Bahinduka who was the guest of honour, the Chief Executive Officer (C.E.O) Miss Tourism Aisha Nagudi, Sarah Kagingo the Vice Chairlady of the Board of Directors at Private Sector Foundation Uganda, the past Tourism queens and the media among other dignitaries.
Miss Tourism will traverse 12 regions of Uganda over the next five months selecting outstanding young women to be ambassadors of their region at a national level.
The Chief Executive Officer (C.E.O) Miss Tourism Aisha Nagudi (Third Left), Sarah Kagingo (Third Right) the Vice Chairlady of the Board of Directors at Private Sector Foundation Uganda receive a Shs80M dummy cheque from Darling Uganda.
According to Aisha Nagudi, Miss Tourism chose the 2024 theme ‘Tourism and Peace’ because they felt it befitting to remind all of us of the importance of peace to tourism. This involves every angle including wars, pollution, and natural disasters among other things and when peace and harmony are maintained, things will continue to run smoothly.
Hon Mugarra while making his remarks noted that support keeps growing each year and urged parents to allow their daughters to participate and get experience and get to know things they don’t get in schools.
He further said that this time, they are going to influence regional tourism agencies to support the pageant.
The competition for the national crown starts at the regional level however, there is a twist immediately. Regional winners will be tasked with promoting, marketing, and showcasing regional tourism products through digital marketing about the theme. This will not only achieve our main objective of promoting domestic tourism but also produce well-rounded and knowledgeable tourism ambassadors.
Former Tourism queens at the launch.
Miss Tourism Uganda 2024 boot camp will kick off on August 26 2024 at the UWEC center, with 36 contestants that will be taken through various classes like tourism, marketing, personal branding, health and beauty, catwalk and posture, communication, entrepreneurship, and leadership skills. After one week, 16 ladies will be eliminated, and 20 queens will advance as Miss Tourism Uganda 2024, finalists. We urge the public to vote and keep their favorite contestants in the race.
The grand finale will be held at the Kampala Serena Hotel on September 13, 2024. Darling Uganda one of the sponsors of the pageant gave in support worth Shs80M and offered a car for this year’s Miss Tourism Uganda for the winner.
The reigning queen Miss Nabukonde Ruokaya, from Eastern Uganda, represented Uganda at Miss Tourism International in Malaysia.
To register and participate contact your regional cluster or register online at
www.misstourismug.org/registration
Miss Tourism Uganda Pearl of Africa (MTU) is a private organization that has been in existence since 2013 with a vision to promote honor & advance the position of women in promoting Uganda’s destinations that offer a wide range of unique and adventurous tourism experiences both domestically & internationally.
Miss Tourism Uganda ascends from the grass root level working with different people in different regions namely: Ankole, Buganda, Bunyoro, Busoga, Eastern Uganda, Karamoja, Kigezi, Northern Uganda, Teso, Tooro, Rwenzori, and West Nile.
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