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Are music battles a sustainable culture?

 

Battle lines: The creative industry has always been oiled by some sort of rivalry. Movies premiering on the same dates or dropping albums on the same day. In Uganda, we have always taken it a notch higher with live stage battles. Is it a sustainable culture?

Andrew Kaggwa explores.

You cannot talk about the Ugandan entertainment industry on September 15 without mentioning the music battle between Cinderella Sanyu, alias Cindy, and Sheebah Karungi.

The two artistes have had a long and documented feud that dates back to the mid-2010s. Then, they would throw subtle jabs at each other but always remained coy about whether they were friends or foes.

However, one time in a TV interview, Cindy noted that most of the leading female artistes cannot sing or write and are only being taught what to do by their management and labels.

“They are funded and being told what to do and how to do it, basically they are dummies,” she said.

Much as Cindy had been general with her words, one artiste mainly found the remarks offensive – Sheebah Karungi. She immediately took the opportunity in her next media interview to tell Cindy that dummies do not build houses.

Just like that, the battle lines had been drawn; it was no longer a situation of if it would happen, but when.

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