Abraynz showing off his accolade
Geopoll, the world’s leading data, insights, and consulting company and Brand Leadership Group, Africa’s foremost branding, strategic communication, and intellectual property advisory firm has ranked Abryanz Collection second as Ugandan owned most admired brand after Mukwano beating Nile Special in third place.
The awards were held on July 11, 2023, at a High-Level Media Conference at the Golden Tulip Canaan Hotel. Abryanz who attended the awarding ceremony was presented with the prestigious accolade by Mr. Thebe Ikalafeng, the founder and Chairman of Brand Africa, from South Africa.
In his acceptance speech, Abryanz, the CEO of Abryanz Collection said, “Our commitment to crafting distinctive brand identity has propelled us to the pinnacle of success. From our captivating fashion collections to unforgettable events, we’ve embraced our African roots while embracing global trends. With unwavering dedication, we’ve created a brand that resonates with our customers, empowering them to express their authentic selves. Join us on this remarkable journey as we continue to redefine African fashion.”
“We are honoured to reward Abryanz Collection Store for the outstanding work you’ve done building this thriving brand,” Mr. Thebe Ikalafeng said while presenting Abryanz with the accolade.
Abryanz real name Brian Ahumuza has for the past 12 years built his Abryanz brand as a mother company of the Abryanz collection, Abryanz Events, Abryanz Style, and Fashion Awards among other subsidiary subsets of the Abryanz brand.
Abryanz, a brand synonymous with elegance, creativity, and innovation, has demonstrated crucial business principles with remarkable success.
Abryanz has understood the significance of authenticity. Building a brand identity starts with knowing who you are and being true to that essence. Abryanz has consistently stayed true to its roots, embracing African heritage and incorporating it into its designs. By doing so, the brand has captured the hearts of customers who yearn for originality and genuine representation of their culture.
Another vital element of brand identity is consistency. Abryanz has established consistent visual and verbal language, ensuring its message remains clear across all touch points. From its captivating fashion shows to its online presence, Abryanz has carefully curated a cohesive brand experience. By maintaining this consistency, Abryanz has fostered familiarity and trust among its audience, allowing them to easily recognize and connect with the brand.
Moreover, Abryanz understands storytelling power. Every brand has a story to tell, and Abryanz has leveraged this narrative to build an emotional connection with its customers. Through its collections, Abryanz not only showcases exquisite fashion but also conveys a powerful story that resonates with its audience. By engaging its customers on a deeper level, Abryanz has created a loyal following and transformed its brand into a movement.
Abryanz has embraced innovation and adaptability. In today’s fast-paced world, brands must stay relevant and evolve.
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