Many people have defined fashion differently.
Some have described it the way of life while others have called fashion as what defines us.
Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion industry as that which is trending.
In Uganda, over the years, people have been paying attention to how they look or how they want the public to perceive them. It is partly one of the reason stylish gigs have become lucrative, as well as makeup.
With every person in the know looking for a fashion brand that speaks to their personality, different specific fashion franchises have been birthed.
That’s where Cadia Fashion House comes into the picture.
A fashion house whose target and niche is the women. The fashion house has been operating for some time now online, although they have since moved to open their first physical store.
The first Cadia Fashion House store opened March 6, 2023 at Garden City, Kampala, hours after management unveiled Manuela Mulondo as the brand’s ambassador on the evening before.
Manuela believes fashion is more than clothing because it is a form of self-expression and empowerment.
“As a woman, some days can be bad but the moment you walk out of the house confident about the way you look, no one will stop your positive energy,” she says.
She notes that the brand addresses all women from different walks of life and so is the experience at the store.