Ruyonga Performance
Yesterday and last Wednesday, Airtel Uganda held a bash at Gulu University and at Legends Rugby Ground as a build-up for the reveal of the 7 successful vocalists from the Voice Africa auditions with the successful contestants to be revealed next year.
The Voice Africa is a competition format music and entertainment show, airing in over 180 countries. Building on the success of The Voice Nigeria, Airtel Africa partnered with the executive producers of seasons three and four, FAME Studios Africa, to roll out the award-winning concept in the countries where it operates.
The show is expected to attract and showcase the brightest of African musical talents, alongside a high-profile panel of coaches and TV hosts, and act as a launch pad for global recognition.
Since its inception in 2015, The Voice Africa has only been held in Nigeria and for the first time ever, the musical contest will be featured in other markets where Airtel operates.
Among these countries include Uganda, Niger, Zambia, Kenya, Tanzania, Malawi, Madagascar, Seychelles, Rep of Congo, Chad, Rwanda, DRC, Nigeria, and Gabon.
The first stage was a video audition, in which entrants registered at www.thevoice.africa.com and uploaded a one-minute video of while singing.
Following the live audition, the seven strongest vocalists from Uganda will be flown to Nigeria to film the show, alongside seven other contestants from each of Airtel Africa’s 13 other markets in Kenya, Rwanda, Zambia, and DRC among others.
The next stage is the unique and show-stopping Blind Auditions, for which The Voice is internationally renowned. Decisions from a high-profile panel of expert coaches will be based solely on voice, and not on looks.
The coaches will hear the contestants perform, but they will not get to see them – thanks to rotating chairs. If a coach is impressed by the contestant’s voice, he/she pushes a button to select the artist for his/her team. Once the teams are set, they enter the Battle Round, where coaches will dedicate themselves to developing their team of artists, giving them advice, and sharing the secrets of their success along with the help of their celebrity advisers.
At the end of various vocal challenges, only the strongest members of each coach’s roster remain and proceed to the new Knockout rounds. Here, coaches will decide who to take forward to the Live Shows.
In this final phase, 16 potential singing superstars from across Africa – including two from Uganda will compete each week against each other during a live broadcast, taking place in March 2023. The television audience will vote to save their favorite artists and one grand winner will ultimately be named ‘The Voice Africa’.
The grand winner will be rewarded with a USD $100,000 prize package and a recording contract with Universal Studios – the leading music producer in the world.
Each of the selected participants from each country will also be rewarded USD$5,000 and some Airtel goodies.
The Voice Africa will feature high-profile coaches who help the participants shape their musical career journey and if we are lucky and a Ugandan wins, they will have a life-changing opportunity of a recording contract with Universal Studios, which is the leading music producer label in the world.
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