Levixone and An Known were at their best a last weekend after putting up a memorable performance at the Real Magic experience at Serena Kigo Hotel over the weekend.
The gospel artiste who is also the brand ambassador of the brand entertained guests with songs like ‘Chikibombe’, ‘Mbeera’ and ‘Turn da Replay’ which burgeoning musician An known didn’t disappoint with ‘Radio call’, ‘Doctor’, and ‘Tonerabila’.
The Real magic brand philosophy and platform includes a new design identity for the Coke Trademark and the Hug logo is inspired by its representation on Coca-Cola’s iconic packaging and lifts the curved Coca-Cola trademark on the bottle and can label to provide a visual signature that will embrace and frame moments of magic across Coca-Cola’s communications.
As part of the Real Magic campaign, the brand will have various activities geared towards engaging consumers especially during the festive season. There will be small activations, discounts, and offers on products, which will lead to the big Iconic festive season which will culminate in the best festive ever celebration that will include a colorful Christmas caravan in select locations across the country.
The platform refreshes the brand’s trademark promise – to unite and uplift people every day – with renewed relevance for the world we live in today. The platform is built from lessons of the last 18 months: that we can find the magic all around us when we come together in unexpected moments that elevate the every day into the extraordinary. It also acknowledges the many contradictions experienced as new generations find harmony and human connection in a virtual and divided world.
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