Imagine you have no prior knowledge about this music video. Imagine also, that it happens to play on your television station while you’re seated down on your couch enjoying your lazy Sunday. The first thought that runs through your mind is that; “wait, which commercial is this? What’s being advertised?” First impressions can make or break. In this video, they almost break it. For the rest of the time that this video plays out, one is left locked in the prison of a possible commercial.
However, go back to the start, mute the video and enjoy the visuals in solitude, then you are able to catch some of the good and probably the great. One thing is that this video tries to do something out of the ordinary. It starts off like no other music video, it may draw some away but it also equally wins some.
Then it gets as minimalistic as possible. It does more with less, less dancers, easier strokes and a plain white background. This video is not complete without the main man himself. He loves what he does in this video, right from stringing away at this Enanga (arched harp) to taking the lead role on the microphone. At the end of the day, being a music star comes down to unbridled self-confidence and passion. Scape displays much of that in the video. And in a way, this bounces off onto the other characters in the video in a way that brings on wide smiles.
By the time the video nears the end, it has in a crafty way won over the viewer. It’s colorful; the personalities in the video are charming, so in love with what they are doing and communicate a certain freedom and liberation only given by awesome music on a breathtaking day.