On May 24, Joseph Masembe, the proprietor of Mase Consultants launched a nationwide tree planting campaign dubbed Uganda’s Little Hands Go Green that involved kids planting trees. On August 12, Masembe went ahead and organised the Green Fun Festival where tens of thousands of children went home with free trees courtesy of National Forestry Authority.
But trust Masembe’s aggressive marketing skills, the Mase Consultant boss flew to the USA in September with an aim of promoting the Green Campaign to Ugandans in USA as well as interest American organisations. Little did Masembe know that his initiative would make news on Americans celebrated television channel Voice of America. In a story titled The Uganda’s Green Army, In Focus VOA presenter Paul Ndiho interviewed Masembe about the initiative on the show that was screened on October 4.
During the show, they also screened the different tree planting activities that Masembe had held in different parts of the country. The story about the tree planting shared the same platform with the first US presidential debate between Barack Obama and Mitt Romney.
In the meantime, Masembe returned home with a new venture; the Superstar kids Green Xmas Party slated for December 16 at Kololo Airstrip. Masembe told us that he already signed another deal with NFA to avail more trees at the festival in December. Way to go Mase!
